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Artificial intelligence (AI) has significantly transformed many aspects of business in recent years , and marketing research is no exception. The use of AI in this area opens up new opportunities for companies to gain a deeper understanding of the market, consumer behavior, and the competitive environment. In this article, we will look at how AI is used in marketing research, what benefits it brings, and what problems it helps solve. 1. The Role of Artificial Intelligence in Marketing Research Marketing research

traditionally involves collecting, analyzing, and interpreting data, which requires significant time and resources. However, with the off page seo service development of AI, this process has become much simpler and more efficient. Let's consider the main areas of application of AI in marketing research. 1.1 Big Data Analysis The modern market generates huge amounts of data: from user behavior on websites and social networks to transactional and sales data. It is impossible to analyze such volumes manually or using traditional tools. This is where AI comes to the rescue, as it can quickly and accurately process large amounts of data. - Audience segmentation: AI helps to segment audiences more accurately by identifying hidden



patterns and grouping users by various characteristics. This allows for more personalized offers and more effective marketing campaigns. - Consumer behavior prediction: AI can analyze users’ past actions and predict their future purchases or preferences based on this. This helps companies plan their marketing strategies more accurately. 1.2. Sentiment and Feedback Analysis Social media, forums, and website reviews provide a wealth of information about how consumers perceive a brand, product, or service.

Analyzing such data manually is extremely labor-intensive, but AI can handle the task quickly and efficiently. - Sentiment Analysis: AI can analyze the sentiment of messages and determine whether users have a positive or negative attitude towards a brand. This helps the company quickly respond to negative reviews and improve its reputation. - Brand Monitoring: Constant monitoring of brand mentions on the Internet using AI allows you to promptly identify both positive and negative trends, which helps to promptly adjust your marketing strategy. 1.3. Automation of research AI also helps automate many of the routine
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